You need mortgage marketing ideas to help you into the field and meet real estate agents, but you do not want to do cold calling. It does not need to be as difficult as some loan officers make it. Each time you leave your office and spend the day in the field, there is a plethora of opportunities waiting to be taken. Every time you talk with real estate agents there’s something to benefit.
And what is involved is to know where to look and the clues to uncover.
For example, in your next appointment with a real estate agent, tell them you are wanting to partner with one or 2 new real estate agents and you’d like to uncover other real estate agents just like them.
Describe some traits, and then ask who they know that fits it. After they’ve disclosed a agent or two, ask them if they would not mind getting authorization from the real estate agent for you to reach out to her or him or schedule a luncheon meeting. This simple mortgage marketing idea saves you tons of time because the real estate agent is doing the hard part.
More Mortgage Marketing Ideas
Marketing your services to the seller’s real estate agent is another. If you have not done it before, it’s stunningly simple. Just reach out to them and introduce yourself as the mortgage originator handling the buyer’s home financing.
There is no need to tell them of your services, just involve them each step of the way in the home financing process like you do with the buyer’s real estate agent. Instead of telling the listing agent about your service, they get to see it firsthand. The fact alone that you called and introduced yourself makes a wonderful first impression most seller agents find unbelievable.
Another mortgage marketing idea is to speak at sales meetings to real estate agents. Whenever you can get in front of a group of real estate agents, it is the best use of your time. You share the same amount of information to a group as you would to an individual, yet your chances of a real estate agent finding you so they can refer future clients is increased. Don’t bring donuts; let them feed their bellies while you feed their brains. It’s a fair exchange and if you can not do it at their office, do it offsite.
Several of my clients buy to let mortgages educate and their work always proves successful. Groups grow larger each time they conduct a class. You position yourself as an expert and real estate agents always want more information which helps you build a relationship. Whenever they have a future client you get the referral.
It applies to marketing flyers too. The bright thing to do is to use the advertising space to promote your expertise, not a solicitation. And tell it from another real estate agent’s viewpoint. It’s better that another person dotes about you, then you doing it yourself. Essentially, make your marketing flyers a sequence of success examples and real estate agents will look forward to receiving them if you employ a regular frequency.
Marketing to Realtors isn’t hard when you’re inspired with mortgage marketing ideas that make your job simpler. What’s urgent is you’re not procrastinating and being active. Nobody ever got real estate agents to refer future clients to them being invisible.
Just implement one mortgage marketing idea to begin. Use it, try it different ways until it works and then implement the next one. Before you know it, you have multiple mortgage marketing ideas working for you and your production is getting better giving you the income you desire.